As these are the people that are most likely to drive the cars safely and with experience. The people that are likely to use the vehicles of self drive are people that dont have cars. Or a special car for a specicific requirement. For example a prestige car for a wedding or a 7 seater for a picnic or going out of town.
Its important to make sure that my target market is satisfied at all times, making sure that all their needs are achieved. Its important to make sure that you look after your target market, making sure that they are not upset from the service you have provided. Also its important to take into consideration the feedback which has been given, as this will allow them to identify their quality of service. Whether they need to improve it or not.
Marketing has been conducted all around the country by banners, posters and etc. We will launch a advertisement for Self-Drive. Our USP which is we deliever cars all around the country within 24 hours, this will help us to achieve our objective which is to increase profits. We have demands and customers from all around the country.
We have contracts and links with travel agencies and event organisers. They hire cars from us on a regular basis, our service promotes our company therefore we have more and more customers using us daily.
We have contracts and links with travel agencies and event organisers. They hire cars from us on a regular basis, our service promotes our company therefore we have more and more customers using us daily.
% | Category | Groups | Types |
40 | Comfortably Off | 20, 28, | |
20 | Wealthy Achievers | Affluent Greys, Flourishing Families | 01,12 |
40 | Urban Prosperity | Educated Urbanites, Aspiring Singles | 16, 17, 20, 21 |
Above is the customer behaviour analysis of Self Drive, This shows what type of customers self drive has and the percentage of those.
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